Crafting Social Media Presence in Manufacturing
Droot helped PS Daima & Sons transform from a traditional manufacturer into a digitally visible brand through strategic social media marketing and SEO. By showcasing craftsmanship, product quality, and export expertise, we strengthened global reach, engagement, and buyer inquiries.
About the Client
PS Daima & Sons is a well-established manufacturer and exporter of premium leather goods. With years of expertise in craftsmanship and international trade, the company had a strong offline reputation but limited digital visibility.
To expand into new markets and connect directly with buyers, PS Daima & Sons wanted to build a structured social media and digital marketing presence that could showcase their products, capabilities, and heritage.
Business Challenge
Being a traditional manufacturing business, PS Daima & Sons faced several digital challenges:
- No active social media presence to reach global buyers
- Limited brand visibility beyond existing networks
- Difficulty showcasing product quality online
- Lack of structured digital communication
- No SEO foundation for organic discovery
The brand needed a strategic approach to translate its manufacturing excellence into the digital world.
Our Approach
Droot partnered with PS Daima & Sons to create a strong online identity and consistent customer engagement.
1. Digital Brand Positioning
- Defined brand voice for an international audience
- Highlighted craftsmanship and export expertise
- Created professional visual identity for social platforms
2. Social Media Marketing
- Set up and optimised social media profiles
- Regular product-focused content
- Industry and buyer-centric communication
- Engaging creatives showcasing leather collections
3. Content Strategy
- Product storytelling
- Process and quality highlights
- Behind-the-scenes manufacturing insights
- Festival and theme-based campaigns
4. Search Engine Optimisation
- Keyword research for the leather industry
- On-page content optimisation
- Improved discoverability for export queries
- Foundation for long-term organic growth
Impact
- Established professional social media presence
- Improved brand visibility among global buyers
- Better engagement with distributors and partners
- Increased product inquiries
- Stronger digital credibility
Conclusion
Droot helped PS Daima & Sons take the first confident step into the digital space. By combining social media marketing with SEO, we transformed a traditional manufacturer into a digitally visible export brand.
The foundation built during this engagement continues to support their growth in competitive international markets.