Elevating Desi Nut with Brand & Packaging Design
Droot crafted Desi Nut’s logo, packaging, and stationery design to build a premium, consistent brand identity that reflects product quality and strengthens shelf appeal.
Overview
Desi Nut, a growing brand in the dry fruits and healthy snacks segment, wanted to build a distinctive brand identity that reflected the purity and quality of its products. While the brand had strong acceptance in offline markets, its visual communication lacked consistency and premium appeal.
Droot partnered with Desi Nut to craft a complete brand identity, covering logo, packaging, and stationery design, to help the brand stand out on shelves and create stronger recall among customers.
Business Challenge
Desi Nut faced key branding challenges:
- No unique logo representing brand values
- Packaging lacked a premium and trustworthy appeal
- Inconsistent visual identity across materials
- Difficulty differentiating from competitors
- Limited brand recall in retail spaces
The brand needed a professional design language that could communicate freshness, authenticity, and reliability at first glance.
Our Approach
1. Brand Discovery & Strategy
- Understanding Desi Nut’s audience and positioning
- Studying FMCG and dry-fruit market trends
- Defining brand personality and tone
- Creating a visual direction aligned with product quality
2. Logo Design
Droot designed a memorable logo that:
- Reflected natural and healthy essence
- Looked modern yet rooted in tradition
- Worked effectively across print and packaging
- Built instant brand recognition
3. Packaging Design
- Clean and attractive pack visuals
- Focus on product freshness and trust
- Clear information hierarchy
- Shelf-friendly and market-ready designs
The packaging was crafted to influence buying decisions and highlight product quality.
4. Stationery & Brand Collaterals
- Business stationery design
- Consistent typography and colours
- Unified look across all touchpoints
This ensured Desi Nut presented itself as a professional and established brand.
Impact
- Strong and recognisable brand identity
- Premium packaging appeal
- Better visibility on retail shelves
- Improved customer trust
- Consistent brand communication
Conclusion
Droot helped Desi Nut transform from a product seller into a well-defined brand. Through logo, packaging, and stationery design, we created a visual identity that truly represents the quality and authenticity of Desi Nut products.