A Digital Transformation Journey for Vikrant Group
Droot modernized Vikrant Group’s digital presence with a responsive website that showcases their products, credibility, and industry leadership.
Vikrant Group is a well-established business in India known for trusted and high-quality steel distribution services. The company began its journey in 1985 and has grown into a major steel distributor, partnering with brands like Tata Steel and serving a wide network of dealers and customers mainly across Uttar Pradesh, Haryana, and nearby regions.
Today, Vikrant Group’s offerings include a variety of Tata-branded products such as Tata Tiscon, Tata Astrum, Durashine, SMARTFAB, Colorbond and more – serving construction, industrial, and infrastructure needs nationwide.
Business Challenge
Before engaging Droot, Vikrant Group’s digital presence lacked a fully functional and professionally designed website that:
- Clearly showcased their product range and services
- Communicated their brand credibility to customers and partners
- Was responsive and optimised for modern web-based interactions
- Offered easy access to company information, projects, and testimonials
The goal was to build a site that reflects Vikrant Group’s legacy of trust and quality while meeting modern digital expectations.
Solution Delivered by Droot
Droot – a design and technology company specialising in digital transformation, web development, and UX/UI design – was selected to build the official website for Vikrant Group.
Key Features of the Solution
✔️ Custom Website Design & Development – A professional, responsive WordPress-based site tailored to business needs.
✔️ Intuitive Navigation & UX – Clear menu structure for products, services, and company info.
✔️ Showcase of Products & Solutions – Highlighting flagship product categories and industrial solutions.
✔️ Client Testimonials & Projects Section – To build trust and convey track record.
✔️ Mobile-Friendly & SEO-Ready Layout – Ensuring accessibility and performance on all devices.
The website reflects a seamless blend of design and technology, aimed at enhancing user engagement and enabling visitors to quickly understand Vikrant Group’s offerings.
Results & Impact
1. Elevated Brand Digital Presence
The new website presents the Vikrant Group as a modern and trustworthy business in the steel and industrial sectors – strengthening its professional image.
2. Improved User Experience
Visitors now enjoy clear navigation, informative product pages, and easily accessible company information, enhancing their overall engagement with the brand.
3. Strategic Information Architecture
Important sections such as product categories, client testimonials, and served projects help reinforce Vikrant Group’s capabilities and industry reach.
4. Responsive & Accessible Design
The site performs well on mobile and desktop devices, making it easier for stakeholders and potential customers to explore services on the go.
Conclusion
The partnership between Vikrant Group and Droot successfully transformed the company’s online presence into a professional, user-centric website. This digital platform not only highlights the company’s legacy and product line but also serves as a foundation for future growth and online engagement strategies.