Zoff Foods: How Droot Turned Clicks into Customers
Droot spices up Zoff Foods’ sales! Revamped UX/UI design drives mobile sales on Amazon, Blinkit & Flipkart.
Overview
Zoff Foods is a fast-growing spice and food brand competing in a highly crowded online market. While the products were premium in quality, the digital storefront experience did not fully communicate that value, especially on mobile devices, where most buying decisions happen.
Droot partnered with Zoff Foods to optimise their marketplace presence through UX/UI-driven design revamps, transforming product listings into high-conversion digital experiences.
The Challenge
Zoff Foods faced common marketplace growth hurdles:
- High competition with visually similar products
- Low mobile conversion rates despite strong traffic
- Product listings that lacked visual clarity and storytelling
- Inconsistent brand presentation across platforms
The goal was clear: turn browsing customers into confident buyers-fast.
Droot’s Approach
Droot focused on conversion-first design, tailored specifically for mobile-led e-commerce platforms.
1. Marketplace UX Audit
We analysed:
- Scroll behaviour on mobile
- Image hierarchy and content placement
- Competitor listings and best-performing formats
This helped identify friction points in the buying journey.
2. UX/UI Design Revamp
We redesigned key visual assets to:
- Communicate value within the first 3 seconds
- Use clear benefit-driven messaging
- Highlight freshness, purity, and quality cues
- Maintain brand consistency across platforms
Every visual element was optimised for small screens and fast decisions.
3. Platform-Specific Optimisation
Each marketplace required a different approach:
- Amazon: Trust signals, comparison clarity, feature callouts
- Blinkit: Instant recognition, bold visuals, quick decision flow
- Flipkart: Structured storytelling and product differentiation
Designs were adapted to platform behaviour, not just resized.
The Outcome
The UX/UI revamp delivered a strong commercial impact:
- Significant increase in mobile conversion rates
- Higher customer engagement on product listings
- Improved brand recall across marketplaces
- Faster decision-making and reduced drop-offs
Clicks didn’t just increas-they converted.
Impact
- Stronger performance in competitive categories
- Optimised mobile shopping experience
- A scalable design system for future product launches
Zoff Foods’ listings now sell the product before the price does.
Conclusion
Droot helped Zoff Foods unlock marketplace growth by treating UX/UI design as a sales engine, not decoration. By aligning visual storytelling with platform behaviour, we transformed everyday clicks into loyal customers.